Tourism Policy Tightening: Thailand has cut visa-free stays for visitors from 54 countries and territories from 60 days to 30 days, citing misuse, overstays and security concerns—while some nations get shorter exemptions—setting a new compliance-first tone for the peak season. Creative Economy Push: At Cannes, Thailand’s Department of International Trade Promotion pointed to “The White Lotus” as proof that filming incentives can pay off: about $36.5m in local spend across 129 days, plus a 300% jump in travel bookings and 88% rise in online searches. Digital Trade Finance: A World Bank adviser says Thailand’s PromptPay model shows how to modernise trade finance by linking payments to data, reducing paper-heavy bottlenecks and email-driven mismatches. Capital Market Stress: Five Thai listed firms defaulted on loans and bonds worth 546m baht, with investor worry returning as cashflow strain hits especially real estate.